Havaianas Sandals
havaianas mens flip flops
havaianas womens flip flops
Want to know more about Havaianas? (from Havaianas official website).
The first pair of Havaianas was born in 1962. It was inspired by the Zori, a typical Japanese Sandal made of rice straw holes and fabric straps. For this reason, Havaianas' rubber soles have a rice grain texture, one of it's many unmistakeable features.
1962:
The Birth Of Havaianas.
1970:
The creation of great slogans for Havaianas.
People were already trying to copy Havaianas. The famous Slogan "Havaianas, the real ones" was launched. And one just needs to hear the sentence "They don't lose shape, don't smell and the thongs don't get loose" to remember the commercials during the 70's & 80's.
1980:
Back then, 80 million pairs of Havaianas were already being sold every year. Havaianas was such a crucial part of Brazilians' life that in the 1980's it was considered as a basic necessity!
1994:
"Havaianas. Everyone wears it"
The image of Havaianas goes through a great change. On TV, famous Brazilians such as Malu Mader, Hortencia & footballer Bebeto show their feet. It was true: everyone used Havaianas. In magazines, the explosion of colours and fun images of the Havaianas advertisements spell out the high profile of the brand.
2000:
Havaianas spread like wildfire worldwide. Hawaii, Australia, France and many more. Holidaymakers buy them in Brazil to take them home. They are featured in articles of popular magazines and newspapers worldwide. Also, Havaianas are featured in some of the hippest shopping windows on the planet. Nowadays they are available in more than 60 countries.
2009:
The year starts with a big brand event, the opening of Espaco Havaianas in Sao Paulo, Brazil. A store that offers everything Havaianas lovers have always dreamed of: a complete line of sandals, exclusive products only sold to international markets, customization and new products. Espaco Havaianas conveys the brand's upbeat mood and magic which is impossible to describe with words... you need to see it with your own eyes - if you're ever in Brazil!
